Growing Your Media Business

The Three Year Value Leap

Many entrepreneurs scale up their businesses in an intuitive fashion, adding resources and products in response to market feedback.

Being customer-driven is fundamental to value creation, but it isn’t enough. The investment and structuring decisions you take today will affect the profitability, resilience and value of your business in 18 months’ time and in 36 months’ time, whether or not you sell your business then.

Our three year planning methodology for media businesses helps entrepreneurs to firm up their core values and purpose, engage team members in a vision for scaleup, and create a rational process for proposing, evaluating, testing and implementing the investment decisions that will maximise the value of your growing business:

  • Governance
  • Market sizing, competitor analysis, positioning
  • Growing communities and deepening engagement
  • Client retention and yield per client per annum
  • New business development strategy and resourcing
  • New product development
  • Geographical expansion
  • Executive Team coaching and mentoring
  • Investment in team development and training

Working on your business, not in your business

Our goal is that you are in a position where the company is working independently of your efforts, and where there is a simple and clearly communicated path to value growth. Collingwood Advisory’s team will work with you and your team to create equity value. We follow a professional, Board-led process, and will help you to energise growth in your company, without stepping on your team’s toes.

Collingwood Advisory Three Year Value Leap

"In successfully pivoting our business to digital, we've moved from one tier of membership to four tiers. If it wasn't for the help of the Collingwood team, there's no way that we would have done it. Building this business has been my life's work, so having the support of their team has been invaluable. I encourage anyone who's looking to scale up their B2B community to talk to Collingwood - they're the best out there."

Roman Tsunder, Founder & CEO, PTTOW!

Collingwood Advisory are an absolutely integral part of the Raccoon Events team. As entrepreneurs, it is invaluable for us to be able to call on their skills and expertise at key times in the event cycle. Collingwood have helped refine our business strategy by questioning our assumptions and proposing new ideas or ways of working that have led to increased growth and efficiency. They have honesty and integrity, combined with an infectious passion for scaling businesses. Being an entrepreneur can be a lonely place, but it’s made a lot easier if you have Collingwood in your corner.

Mike Seaman, Founder & MD, Raccoon Events

"When I met Collingwood, I realised immediately that they offered exactly what we needed: strategic advice to help create enterprise value. They've worked closely with us on product development, working hard to support our successful pivot to digital. We recently got the best possible first meeting with one of the world's biggest companies by applying their advice on tiering prospects and allocating resources acordingly. I strongly recommend them to other media entrepreneurs."

John Baskott, Co-Founder, 1LOD

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