Venue: FARE, 11 Old St, London EC1V 9HL

Date: 7th December, 2023

Time: 1200-1400 GMT

Cost: £75+VAT

Build Brands Globally, Engage and Excite Audiences Locally

Internationalisation is a key challenge for independent media business owners. Our expert speakers are Victoria Mellor, Co-Founder of international membership platform Kademy, and Greg Hitchen, CEO of global large scale B2B event organiser Terrapinn.

Piers Bearne, Founder of Collingwood Advisory, will talk to Greg and Victoria about:

  • When and how to increase international presence – (or should you sell to an international platform)?
  • Transferring customer relationships across geographies
    How to localise / geo-adapt content, community, and audience trust and engagement
  • The future of audience experiences in media and events


Greg Hitchen, CEO, Terrapinn

Victoria Mellor, Co-Founder of international membership platform Kademy


Q & A Speakers 

Victoria Mellor, Co-Founder of international membership platform Kademy

Victoria has been an entrepreneur in the subscriptions and memberships space for over two decades. She was one of the co-founders of Melcrum, an advisory and training business providing thought leadership and services to the top communication leaders in global organisations.

Since she sold Melcrum to CEB (now Gartner) in 2015, Victoria is now a board advisor to and investor in a number of subscription businesses. She’s also a co-founder of Kademy, a membership business providing advisory, training and development to global communication teams.

Greg Hitchen, CEO, Terrapinn

As Terrapinn CEO, Greg has created and developed many of their global event brands. And in developing many people who have become leaders at Terrapinn and across the events industry. He has worked directly in Australia, Asia, Africa, Middle East, Europe, USA, and Latin America in a thirty-plus-year career.

Terrapinn is a world-leading global events company which organises events in the Americas, Europe, Asia, Africa, Australasia & the Middle East across a number of industry sectors including Education, Energy, Finance, Health, Management, Retail, Technology, Telecoms and Transport.