Meetup 1 November 2023

Venue: CASK, 167 E 33rd St, New York, NY 10016

Time:
5.30pm EST: Networking and Drinks
6.00pm EST: Star Guest Q&As
6.45pm EST: Networking and Drinks

Owning your niche media: Star Guest Q&A

Niche media companies are in a unique position to directly target (and ‘own’) a specific audience, bring their community together and meet their distinct needs.

But how can you ensure you stay ahead of your niche and ensure your content remains invaluable to your audience? And when you’re successfully serving your niche, what opportunities are there for growth without diluting your value proposition?

Speakers will share how to capitalize on the opportunity that niche media offers, and advise on the pitfalls where companies might lose their footing.

The guest speakers will share their experiences in:

Finding the most effective way to bring your audience together
How your niche extends beyond the content
Where to look for growth opportunities

Speakers

S. Mitra Kalita, CEO/co-founder, URL Media Holdings Inc.

Rick Stamberger, Former President, CEO and Co-Founder, Smartbrief

Speakers

S. Mitra Kalita, CEO/co-founder, URL Media Holdings Inc.

S. Mitra Kalita is an award-winning veteran journalist, media executive, prolific commentator, and author of two books. At the height of the pandemic, Mitra founded two media companies to ensure communities of color are served, supported and centered: The first, Epicenter-NYC, which started as a newsletter to help New Yorkers get through Covid, is now a community journalism multiplatform company, and URL Media, a growing network of Black and Brown owned media organizations that share content, distribution, and revenues to increase their long-term viability. She’s on the board of the Philadelphia Inquirer and writes a weekly column for TIME Magazine and Charter. Before launching her companies, Mitra served as SVP at CNN Digital, overseeing the national news, breaking news, programming, opinion, and features teams. Her media background also spans the LA Times, where she was managing editor, Wall Street Journal, Quartz and the Washington Post.

Rick Stamberger, Former President, CEO and Co-Founder, Smartbrief

Rick Stamberger is managing partner of RDS Capital Ventures, LLC, and serves as an advisor to corporate and non-profit executives. He is also chairman of Lifetime Care Services, LLC, a chronic care management company in Austin, TX.

Rick serves on the board of directors of Food & Friends, a Washington, DC-based non-profit organization, where he chairs the organization’s current capital campaign. He is also a board member of The Arc Foundation of the US. He was executive producer of “John Gardner, Uncommon American,” a documentary for public television that aired in 2001. He is an alumnus of the Coro Foundation Fellows program, and is a graduate of Williams College and the Harvard Business School.