Announcement: Collingwood advises Aging Media Network on their sale to WTWH Media

June 30th, 2023 – London, UK

Collingwood Advisory, a Scaleup and Corporate Finance advisory firm, is delighted to announce the sale of Aging Media Network, a prominent digital media platform focused on the senior care and behavioral health industries, to WTWH Media

Aging Media Network’s portfolio includes leading online publications, webinars, events, and industry reports, providing comprehensive coverage and insights into the senior care and behavioral health sectors.

Collingwood advised Aging Media Network on the sale of the business.

The integration of Aging Media Network into WTWH Media will allow for expanded editorial coverage, increased event offerings, and the development of innovative marketing solutions tailored specifically for professionals and providers working in the senior care and behavioural health industries. The combined entity will continue to foster industry connections, promote thought leadership, and facilitate collaboration across the healthcare sector.

“I am incredibly proud of the journey the team at Aging Media Network has taken and the brands we’ve built. This partnership with WTWH Media marks an exciting new chapter and will allow us to leverage their expertise and resources to further expand our reach and deliver even greater value to our audience and marketers. Together, we will continue to be at the forefront of providing essential news, insights, connections and marketing services in the senior care and behavioral health industries,” said George Yedinak, Executive Vice President of Aging Media Network.

WTWH Media is an award-winning, digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. The company serves three core industry verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. 

“We are thrilled to welcome Aging Media Network into the WTWH Media family,” said Scott McCafferty, CEO of WTWH Media. “Their expertise and dedication to providing top notch coverage in the senior care and behavioral health industries perfectly complement our existing portfolio. This acquisition will enable us to deepen our engagement with healthcare professionals and provide them with comprehensive resources to stay informed and succeed in this rapidly evolving landscape.”

“We’re delighted for George, John and the entire Aging Media Network team. When you get to meet a lot of media businesses as we at Collingwood Advisory do, you really know when you meet the standout, category shaping, market leader – and that is exactly what we realized when meeting George and John.

They’ve built a brilliant business, in a very high value and high growth market, and they’ve done so by staying true to their core principles of serving their audiences with best in class content through a quality first approach” says Daniel Pitchford, CEO, Collingwood Advisory.

This transaction reinforces Collingwood Advisory’s continued commitment and focus to support entrepreneurs of independent media businesses to create and crystalize value.

About Collingwood Advisory

Collingwood Advisory works with media entrepreneurs to create value. Our highly experienced team has centuries of experience in publishing, events and subscriptions, with backgrounds in leadership, strategy, M&A, marketing, sales and product development. We provide scaleup, business strategy and corporate finance advice. 


Jessica Bradley
Marketing Manager
Collingwood Advisory