Roundtable: Establishing and growing an online community

Key Takeaways

Community is becoming more and more important – as traditional marketing channels slowly lose their effectiveness and event organisers in particular look for year round presence in their markets. These are trends that have been building for a decade, and widely predicted, but Covid has accelerated that process to make community building a necessity.

At this recent Roundtable we heard from founders about their challenges in building communities that members value.

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Richard Hattersley

Richard Hattersley, Editor at AccountingWeb is the largest independent online community for accounting and finance professionals in the UK – providing award-winning content and online engagement between members in a true community environment.

Adam Smallman

Adam Smallman, Director of Membership Programs at PEI Media Group 

Adam leads the development of communities and high-value membership content for investors, fund managers, CFOs and Operating Partners in alternative asset classes such as private equity, real estate, infrastructure and private debt.

Simon Crompton-Reid, Co-Host, Media Entrepreneur Meetup

If you’re a Founder/CEO of an independent events, media or subscriptions company, and are interested in becoming a Member, contact Simon to learn more.