Webinar: Building a resilient B2B Marketing Services business


About the webinar

Tuesday 21 February 2023

1400-1500 GMT

As B2B marketing budgets get squeezed in many sectors, being able to deliver proven client outcomes becomes even more vital for media entrepreneurs.

Collingwood Director of Scaleup Fergus Gregory will chair a panel of experts who will talk to real-life examples of:

  • Capitalising on uncertainty
  • Building a differentiated, scalable, of-the-moment value proposition
  • Optimising pricing, packaging and inventory for success
  • Where to focus for the greatest impact on value and quality of earnings

Speakers

Register now to join the team on 21 February and put your questions directly to Fergus and our panellists.


Speakers

Fergus_GregoryFergus Gregory, Director, Collingwood Advisory (Moderator)

Fergus is an experienced B2B media business leader who has spent over 15 years in the world of media, subscriptions, and events with a strong track record as a hands-on director with responsibility for commercial activities, memberships, subscriptions, publishing and events brands. He has developed business across multiple industry sectors in Europe, North America, and APAC.

Fergus led two major profit centres at Informa, and was responsible for The Drum’s global expansion in his most recent role as Group Commercial Director. In his current role as Director of Collingwood Advisory’s Scaleup Practice, he works with clients on scaleup, sales strategy, and key product development.

Matthew Palmer, CEO, SDxCentral

Matthew has over 20 years experience and holds 25 patents across SDN, cloud computing, SaaS, and computer networking experience. Over the course of his career, he has held executive roles at Juniper, Netscreen, and Qualys.

 

Rhonda Wunderlin, SVP, Performance Marketing

Rhonda Wunderlin is the Senior Vice President, Performance Marketing at Questex. Rhonda has a proven track record of building highly effective teams and was honored as Modern Marketer of the Year by Oracle, 20 Women to Watch in Sales Lead Management and a Top Women In Media Change Maker honoree. She has also served as a board member of the American Marketing Association, Oracle’s Marketing Cloud Customer Advisory Board, KaiNexus Advisory Board, Software & Information Industry Association (SIIA), Notified Customer Advisory Board, a founding member of Omeda’s Executive Advisory Board and a Board Member of BPA Worldwide.

Julian Lloyd EvansJulian Lloyd Evans, Senior Adviser, Collingwood Advisory

Julian has spent the last 28 years developing market-leading media client solutions across a number of international markets as one of media’s most successful CROs. Julian’s work has taken him across all the main markets including technology, finance,
automotive, luxury, fitness and FMCG, and has over 27 years experience in both B2B and B2C. As an Executive Director and Chair, he specialises in transformation and has developed a number of fast-growing tech and media companies. Before joining Collingwood, Julian spent 25 years developing Dennis Publishing into one of the most successful international media companies and has worked with a number of important media companies including Future Plc, Immediate Media and Autovia.