About the webinar
Tuesday 5 July 2022
In March 2020 live event business models were thrown into disarray. Events were cancelled or postponed, teams had to pivot rapidly to digital offerings and even the most innovative businesses scrambled to put out viable products.
Now, events businesses find themselves at a crossroads: with a return to live events looking increasingly feasible, how can they balance the best of their live and digital offerings?
Decreasing travel budgets, an audience habituated to online interaction, the drive towards sustainability, wider global reach and lower direct costs will ensure a continuing place for digital events in many portfolios. However the nascent need for human interaction, the quality of networking, higher revenues and sponsor appetite to get behind a return to face to face, will ensure that live events won’t be completely replaced any time soon.
At the same time, investors – even traditional buyers of pureplay events companies – are showing increased appetite for acquiring hybrid and digital-led business models,
Join Collingwood’s Darren Johnson as he leads a discussion between Jessica Natinsky, Chief Strategy officer at Hyve Group, Carina Bauer, CEO of IMEX and Debra Chipman, Collingwood’s VP North America as they discuss the most pressing issues around balancing your portfolio, including:
- The new ‘rules of engagement’ for face to face events and how far this affects scaleup opportunities
- Where digital has driven the most value over the last two years
- The role of both digital and face to face interactions in delivering a community model
- Sponsor expectations and value derived from digital communication vs face to face
- Calculating the optimal mix of platforms and channels for your audience and for exit plans
Make sure you register to secure your place on this expert webinar now by completing the form and check the rest of Collingwood’s webinar schedule for 2022 here.