About the webinar
Tuesday 11 October 2022
When asked which one ‘hero’ metric he would choose above all others, Andy Baker, Director & Practice Lead, B2B Information at Collingwood Advisory, chooses revenue retention.
“ Yes, it’s financial, but you can do it on a rolling basis in real time. It can be applied to most businesses, certainly Events, Publishing/Marketing Services and Subscriptions. Moreover, its fundamental economics, and the role that plays in scaling-up, is under-appreciated”, he says – read more about it in his recent article here.
In order to dig into the relevance of revenue retention and to uncover some real life examples of how it is applied and creating results in media and events business, Andy will be joined by Ben Agnew, CEO of The Payments Association and Sarah Cox, co-CEO of Burlington Media for a webinar on Tuesday 11 October 2022.
Join us to find out more about how to implement processes and strategies which support revenue retention and what it means for your business, including:
Why revenue retention is critical to scaling up a media business
How to think about Customer Lifetime Value
What the Volume Renewal Rate, Account Uplift and overall Value Renewal Rate say about the health and value of your business
Specific actions you can take to create and incentivise a culture of renewal in your teams
Book now to reserve your place on this webinar.