Webinar: Making revenue retention your ‘true north’

About the webinar

Tuesday 11 October 2022

1400-1500 BST

When asked which one ‘hero’ metric he would choose above all others, Andy Baker, Director & Practice Lead, B2B Information at Collingwood Advisory, chooses revenue retention. 

“ Yes, it’s financial, but you can do it on a rolling basis in real time. It can be applied to most businesses, certainly Events, Publishing/Marketing Services and Subscriptions. Moreover, its fundamental economics, and the role that plays in scaling-up, is under-appreciated”, he says – read more about it in his recent article here

In order to dig into the relevance of revenue retention and to uncover some real life examples of how it is applied and creating results in media and events business, Andy will be joined by Ben Agnew, CEO of The Payments Association and Sarah Cox, co-CEO of Burlington Media for a webinar on Tuesday 11 October 2022. 

Join us to find out more about how to implement processes and strategies which support revenue retention and what it means for your business, including: 

  • Why revenue retention is critical to scaling up a media business

  • How to think about Customer Lifetime Value

  • What the Volume Renewal Rate, Account Uplift and overall Value Renewal Rate say about the health and value of your business

  • Specific actions you can take to create and incentivise a culture of renewal in your teams

Book now to reserve your place on this webinar. 


Andy Baker

Andy Baker, Director & Practice Lead, B2B Information, Collingwood Advisory (Moderator)

Previously, Andy was Managing Director of The Lawyer 2017-2021, and a member of the 5-strong Executive Committee of Centaur plc. He led the development of a market-leading subscription and information business, based on double-digit increases in subscriber usage, outstanding retention rates and yield increases, market penetration gains and new data-led product development.

Prior to that, Andy spent 6 years as Managing Director of HSJ, the Health Service Journal. Andy led the team that transformed HSJ from advertising to subscriptions-based, from print-centric to digital-only, and from declining performance to healthy growth. Andy led the sale of HSJ from Ascential plc to Wilmington plc for £19m in early 2017. Andy holds a first degree from Oxford and an MBA from IMD, Switzerland.

Ben Agnew, CEO, The Payments Association

An experienced leader and business transformation specialist, Ben has held senior positions at Clarion Events, Informa, Datacenter Dynamics and was recently appointed the CEO of The Payments Association. With 15 years+ experience in B2B events, communities, digital media and marketing services, he has a strong record in delivering revenue growth, product development and digital transformation.

The Payments Association is a commercial membership and trade association, exclusively serving the payments industry. It helps to connect the ecosystem, encourages innovation & collaboration and runs over 50 events each year. Through insights, connections and powerful outcomes, the Association is at the heart of the Payments sector and supports the interest of its members; developing their profile/reputation, enhancing their network and providing new opportunities to partner and do business.

Sarah Cox, Co-CEO, Burlington Media Group

Burlington Media Group is the place where law firm management communities access industry insight and thought-provoking content through magazines, reports, conferences and virtual events.

Aside from a brief dalliance with retractable syringes in the medical sector at the start of her career, Sarah has lived and loved legal. She started out life on the marketing team of a legal technology supplier, becoming a client of Burlington Media in the process and in 2009 joined the business as its first employee to grow revenues as Head of client services and commercials. Now she owns and runs it alongside her Co-CEO and together they have taken the pandemic as the driver to digital, successfully pivoting all aspects of the publishing brands Burlington Media owns (Briefing, LPM and LSN) into thriving online content platforms. During this time they also launched the data arm of the business.