On demand Webinar: Scaling Membership and Subscription Businesses
About the webinar
For Founders who launched a subscription or membership business in recent years, has the dream of recurring revenues become a reality?
Launching new products is in the DNA of entrepreneur led businesses, but after all the fizz and excitement comes the hard graft of retention and growth. So, what next to move from start-up to scale?
Andy Baker, Director & Practice Lead, B2B Information, hosted a panel of experts who shared their stories on how to build strong, predictable and growing subscription and membership models.
What to measure to inform your decision making
Where to invest – community, technology, marketing
How to set levels of pricing, packages and how to assess value
Member retention and renewals vs winning new business and the fundamental economics you need to apply
Emma Luetchford, Former Chief Marketing Officer, Chief Information Officer, AgriBriefing
Speakers
Andy Baker, Practice Lead, B2B Information, Collingwood Advisory (moderator)
Andy joined Centaur plc as Managing Director of The Lawyer in 2017, and was a member of the 5-strong Centaur Executive Committee. Under his direction, The Lawyer became a market-leading subscription and information business, based on double-digit increases in subscriber usage, outstanding retention rates and yield increases, market penetration gains and new data-led product development.
Previously, Andy spent 6 years as Managing Director of HSJ, the Health Service Journal. Andy led the team that transformed HSJ from advertising to subscriptions-based, from print-centric to digital-only, and from declining performance to healthy growth. Andy led the sale of HSJ from Ascential plc to Wilmington plc for £19m in early 2017. Andy holds a first degree from Oxford and an MBA from IMD, Switzerland
Emma Luetchford, Former Chief Marketing Officer, Chief Information Officer, AgriBriefing
Emma joined AgriBriefing in 2019 as Group CMO, now also holding the Group CIO role. Emma oversees marketing, product, tech and data teams across the AgriBriefing Group, and has over 20 years’ experience in Marketing, Digital and IT roles.
Emma began her career working for some of the UK’s leading digital and marketing agencies, working on a range of high profile clients. She later moved in-house, working in media, financial services and logistics companies leading functions ranging from marketing strategy and operations to digital transformation.
Emma is passionate about the use of digital technology and data to address customer and business challenges. Her time in both commercial and technical functions enables her to bring the two specialisms closer together to deliver greater benefits.
Gustavo Favaron, Global CEO & Managing Partner, GRI Group
Gustavo Favaron is global CEO and Managing Partner of the GRI Group, present in more than 92 countries with the mission of connecting leaders, fostering relationships, disseminating knowledge and contributing to the generation of real business opportunities in the real estate and infrastructure sectors. He is the originator of the club format, which has boosted GRI’s widespread expansion since 2013. He is also the Founder of 8 Capital Group, the holding company that bring together startups and other acquired companies in the last few years, such as: Brain, Global Talent, Terracotta Ventures, Lot, among others.
Gustavo has a solid track record in business development, strategic planning, integrated management and highly complex negotiations.
Adrian Gregory, Co-founder and CEO, DataIQ
Adrian began his career in 1983 at a product development consultancy, before going on to set up his first data business in 1988. His experience is largely focused around identifying/meeting customer needs and growing businesses from start up. He wishes he had appreciated the benefits of recurring revenue business models a lot sooner!
DataIQ aims to be the essential, independent, peer to peer network of experts, that equips ambitious data leaders and their teams with the connections, knowledge, and expertise to make better decisions and accelerate business growth.
Starting life as a content marketing programme for DQM GRC, DataIQ became a separate legal entity in 2017 ahead of DQM being successfully acquired by GRC International plc. Adrian migrated DataIQ at the time to a membership business reflecting demand from its community for a confidential, collaborative and supportive peer to peer network. DataIQ continues with two commercial programmes the DataIQ 100 and the DataIQ Awards, which both enhance its core purpose.