Roundtable: Becoming a Media Scaleup Adviser


Tuesday 28 February 2023, 1630-1730 GMT

With the growth of remote and freelance working, providing business advice is an increasingly popular and important career path. There are many kinds of advisory work, from one-off projects to board level advice, to longer term value-creating programmes.

For media entrepreneurs, finding the right scaleup advisers is crucial. Independent business Founders and CEOs play multiple roles and need decision support now more than ever. This is why Collingwood Advisory is looking for media professionals with Executive or C-suite level experience to join our rapidly growing advisory team.

Communities we serve

  • Events (Exhibitions, Conferences, Awards)
  • Marketing Services / Digital Media
  • Publishing
  • Subscriptions and Business Intelligence
  • Memberships


  • Strategy, Planning and Governance
  • Product Development
  • Sales Strategy and Development
  • Content Strategy and Development
  • Marketing Strategy and Development
  • Audience and Client Insights
  • Finance
  • Corporate Finance and Sale Readiness

Whether you’re looking to add to an advisory portfolio, or in a full time senior role and considering advisory as a career change, this roundtable will provide you with insights into life as an Adviser and the work we do with clients on delivering our proven scaleup and value creation methodology.

This roundtable is limited to 10 places which will be allocated based on application.

Topics and Takeaways

  • Why become a scaleup adviser?
  • Advisory personas
  • Roles and responsibilities
  • The advisory journey
  • Working with Collingwood Advisory


Moderator: Fergus Gregory, Director of Scaleup Advisory, Collingwood Advisory

Fergus is an experienced B2B media business leader who has spent over 15 years in the world of media, subscriptions, and events. He has a strong track record as a hands-on director with responsibility for commercial activities, memberships, subscriptions, publishing and events brands. He has developed business across multiple industry sectors in Europe, North America, and APAC.

Fergus led two major profit centres at Informa, and was responsible for The Drum’s global expansion in his most recent role as Group Commercial Director. He works with Collingwood Advisory’s clients on scaleup, sales strategy, and key product development.