Roundtable: Becoming a Media Scaleup Adviser


Tuesday 13 September, 1400-1500 BST

With the growth of remote and freelance working, providing business advice is an increasingly popular and important career path. There are many kinds of advisory work, from one-off projects to board level advice, to longer term value-creating programmes.

For media entrepreneurs, finding the right scaleup advisers is crucial. Independent business Founders and CEOs play multiple roles and need decision support now more than ever. This is why Collingwood Advisory is looking for media professionals with Executive or C-suite level experience to join our rapidly growing advisory team.

Communities we serve

  • B2B Information / subscriptions
  • Membership
  • Corporate L&D
  • Specialist / Consumer / Passion-Led Media
  • B2B Publishing / Marketing Services
  • B2B and B2C Events (Exhibitions, Conferences, Awards)


  • Strategy, Planning and Governance
  • Corporate Finance and Sale Readiness
  • Content Strategy and Development
  • Marketing Strategy and Development
  • Sales Strategy and Development
  • Product Development
  • Insights
  • Finance Function

Whether you’re starting out as a freelancer, looking to add to an advisory portfolio, or in a full time senior role and considering advisory as a career change, this roundtable will provide you with insights into the role, and help you evaluate whether to work with Collingwood Advisory on delivering their proven scaleup and value creation methodology.

This roundtable is limited to 10 places which will be allocated based on application.

Topics and Takeaways

  • Why become a scaleup adviser?
  • Advisory personas
  • Roles and responsibilities
  • The advisory journey
  • Working with Collingwood Advisory


Moderator: Fergus Gregory, Director of Scaleup Advisory, Collingwood Advisory

Fergus is an experienced B2B media business leader who has spent over 15 years in the world of media, subscriptions, and events. He has a strong track record as a hands-on director with responsibility for commercial activities, memberships, subscriptions, publishing and events brands. He has developed business across multiple industry sectors in Europe, North America, and APAC.

Fergus led two major profit centres at Informa, and was responsible for The Drum’s global expansion in his most recent role as Group Commercial Director. He works with Collingwood Advisory’s clients on scaleup, sales strategy, and key product development.

Jenefer_ThoroughgoodJenefer Thoroughgood, Chief Product Officer, Collingwood Advisory

Jenefer is an expert in engaging customers to develop great products. She has over 20 years’ experience in digital media and SaaS. Her career spans roles in sales, marketing, product ownership, editorial and customer insight. She held multiple roles at Informa including Managing Editor of Scrip Publishing, Publisher of Agrow and Research & Development Director, and subsequently joined Zapnito as Chief Product & Customer Officer. Jenefer acts as Collingwood Advisory’s Chief Product Officer, and Senior Adviser specialising in customer insights and product development.

Darren Johnson

Darren Johnson, Senior Adviser, Collingwood Advisory

Darren has over 20 years’ experience within international B2B media, events and service businesses, latterly as CEO of Reed Exhibitions UK. Darren has a cross-functional background with particular expertise in customer-led business transformation to drive sustained, profitable growth. He has successfully led and grown international businesses in the £50 – £300m range, through changes to value propositions, NPD processes, commercial business models, platforms, and structure. Prior to Reed Exhibitions, Darren was Chief Growth Officer for Kodak Alaris, a $1bn Imaging, software, and digital printing business.