On demand recording
The Product Thinking for B2B Media and Information Companies Webinar addressed topics to help business owners wanting to leverage product development and management to drive value creation across their businesses.
Here’s what we learned:
Product thinking is open to anyone
You don’t need a product manager to do product thinking. It starts with the question ‘why’: what problem do we need to solve and for whom.
Think of product management like a hub connecting spokes
Or the connective tissue holding a company together. The ‘squad’ you need to deliver at different stages of the product lifecycle may change, but product management should bring together the right stakeholders from across the business to make it work.
Some of the biggest wins come from getting people together to talk about solutions
From spending time in customer services to running business-specific hackathons, every member of your team has a role to play in product development. Finding ways to empower your team to share ideas in a constructive way will power solutions.
Is what you’re trying to solve a problem for your audience or for your business?
You don’t need to re-invent the wheel each time to drive value for your audience. Keep tests small but plan for scale. Creating efficiencies in products and templates will allow you to keep more powder dry for niches and new opportunities.
Product thinking is a mindset, not a skillset
This role didn’t exist 15 years ago. Look for curious people who are creative and great communicators. Your product team needs to thoroughly understand the business needs, manage a lateral team with differing needs, sell to stakeholders and understand your market in order to create the right solution for your problem.
- Andy Baker, Collingwood Advisory (Moderator)
- Sally Foote, GoCompare
- Laura Jenner, GlobalData Media
- Jenefer Thoroughgood, Collingwood Advisory
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